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UDC 339.138.005:659.1

© Korol A. N., 2007

Marketing communicative provision for competitive purchasing

Successful purchases made with the help of competitive procedures are mostly determined by a number of the participants willing to take part in the tender. The author states his original prospect on the communicative aspects of dealing with suppliers in the time of competitive purchasing through a number of marketing communications, specific market of the production factors being taken into account ( resources).

References:

  1. Kuznetsov K. Konkurentnye zakupki: torgi, tendery, konkursy. SPb., 2005.

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