Pacific national university Main page Bulletin of Pacific national university

UDC 008:004.738.5

© A. I. Zatuliy, E. M. Burnayeva, 2011

A VIRTUAL MAN – PUPPET, DUMMY, MARIONETTE: THE PROBLEMS OF SELF-IDENTIFICATION

The results of systematization and analysis of anthropomorphic, zoomorphic, floromorphic mask-faces of Internet (avatars) are given. The regularities of their use and the possible consequences of the multiplicity of virtual identities in the blogosphere are determined. It is noted that schizoid character of virtual culture is directly stipulated by decomposition of the personality into several (in the limit - multitude) virtual individuals, who have not only different names, age and gender, but also have diametrically opposite life outlooks. As a result the “homo virtualis” becomes almost elusive, immortal, sexless, and immaterial in virtual space, very often even brainless (faceless).

Keywords: “Homo virtualis”, avatars of internet users, problems of self-presentation

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