Pacific national university Main page Bulletin of Pacific national university

UDC 60.524.224.026

© M. S. Morozova, 2011

THE SIGNIFICANCE OF MODERN MEDIA OF MASS COMMUNICATION IN SOCIALIZATION OF THE YOUTH

The media of mass communication are an important factor in the formation of value orientation of the young people. In the process of secondary socialization the young people get the information on prestigious lifestyles of a modern “mass” person from the media of mass communication. The existential values have been gradually replaced by the values of material welfare and high social status. Nevertheless, the role of the media of mass communication in the process of socialization of the young people should not be overestimated.

Keywords: socialization, media of mass communication, mass media, values, value orientations

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