Pacific national university Main page Bulletin of Pacific national university

UDC 008:004.738.5

© A. I. Zatuliy, E. M. Burnaeva, 2012

GENDER IDEALS: THE FEATURES OF SELF-PRESENTATION OF THE INTERNET USERS

In the article the analytical results of anthropomorphic entities-masks of the Internet (Avatars) in the gender identity context are presented. Gender ideals – the specific features of self-presentation of virtual heroes in the blog sphere are revealed. It’s noted that female users prefer doll’s types, tending to glamorous and advertising "models" and making the dominating choice for made "beauty". Male users chose well-armed characters (archetypes of "power") regardless of positive or negative context. Both girl and boy groups are characterized by high level of anxiety and perfectionism.

Keywords: gender problems of self-presentation, girls-dolls, boys-soldiers, women-mothers, men-heroes.

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