Pacific national university Main page Bulletin of Pacific national university

UDC 659.1:336.71

© L. G. Kuznetsova, N. G. Tian, 2013


The paper studies the advertising strategies of commercial banks, their specificity and goals. The authors have grouped commercial banks on the basis of kinds of used advertisements and types of chosen advertising strategies, analyzed the dynamics of advertising expanses of Russian commercial banks and suggested the conclusion about the priority of the Internet as an advertising medium.

Keywords: advertising, commercial bank, strategies, bank advertising, expanses, banking service.


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