UDC 339.138.005:659.1
© Korol A. N., 2009
Trade-Industrial Exhibitions and Sponsorship in Purchasing Activities of an Industrial Enterprise
The author emphasizes the necessity to use more actively marketing communications with suppliers in purchasing activities of an industrial enterprise. The article considers the organization of the enterprise participation in exhibitions and sponsorship from the point of view of its purchasing goals. The author suggests establishing a subdivision within the purchasing department of the industrial enterprise, responsible for its communications with suppliers.
Keywords: procurement activity, marketing communications, synthetic marketing communications, trade and industrial exhibitions, sponsorship, enterprise image, section of competitive purchase
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