Pacific national university Main page Bulletin of Pacific national university

UDC 621.436:656:6.001.24

© Radchenko M. V., Sokolova G. V., 2010

Peculiarities of Business Participation in Exhibition-Fair Activities

For small-scale business the participation in exhibitions is one of the most effec-tive ways of conducting marketing, selection of business partners and investors, conclusion of long-term contracts, analysis of level of demand for products and study of competitors. Enhancement of efficiency of exhibition-fair activities of enterprises as well as support of these activities and working-out of the norma-tive legal base is the timely and important issue for bodies of authority.

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