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UDC 314.7

© O. V. Saraeva, 2012

CONSTRUCTING OF IMAGES OF MIGRATION AT THE REGIONAL AND FEDERAL LEVELS

The transition from spontaneous migration to a controlled and safe in the interests of the different territories and the country as a whole, of course, requires a change of public attitude towards contributing to the objectives of the migration policy of the state. And first of all, it is to change the policy in regard to means of mass communication. The role of the mass MEDIA consists in the construction of a positive image of migration and, consequently, the formation of a favourable attitude towards the migrants. It is the MEDIA should help the company to develop a constructive dialogue on this serious social problem, which would be the voice of those who today make enemies. The federal press attention should be paid to the experience of regional printed editions, in particular, the Republic of Tatarstan in the formation of a tolerant attitude to newcomers.

Keywords: mass communication, discourse analysis, constructivism, images of migration, content - analysis.

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